Shifted culture from standalone initiatives to operating infrastructure by embedding the CI Operating System™ into leadership systems, talent practices, and employer branding.

Results: a 46% reduction in staff attrition, an 85% graduation rate for the Inclusive Leadership Academy, and 53% workforce adoption of the Everyday Inclusion app.

Imagined, designed, and launched the ESSENCE Festival’s first-ever Men’s Experience, transforming an overlooked male audience into an activated community through storytelling, conversation, and connection.

Results: 116% of foot traffic goals achieved, 25+ high-impact moments with celebrity talent, and a scalable platform that redefined audience engagement for men at ESSENCE.

Designed NABOB's national convening of Black business and media leaders as one culture-forward experience—not a series of disconnected sessions. Programming, space, and pacing worked as a single system to support trust, relevance, and honest exchange.

Results: A culture-forward conference environment that reinforced NABOB’s role as a trusted connector and created space for learning, cross-sector connection, and long-term relationship-building.

Repositioned CVS from transactional retailer to culturally relevant beauty destination by anchoring strategy in identity-led storytelling and loyalty-driven engagement.

Results: 115% higher consumer spend, 7% ExtraCare Beauty Club growth in six months, and $64M in incremental multicultural marketing revenue.

Repositioned Microsoft inside youth culture by creating Softwear by Microsoft—an apparel line inspired by tech pioneers and 1980s socially conscious hip-hop—and launching it through fashion, music, and live experience.

Results: 35M+ earned media impressions, 400+ influencers at the NYC launch, coverage in 59 lifestyle outlets, and a viral performance by Common that introduced Microsoft through culture first, product second.

Pioneered a category-defining brand operating model that fused sport, music, and street culture—translating urban cultural insight into product launches, advertising, and grassroots marketing that redefined how the brand connected with youth audiences.

Results: Grew Reebok's overall market share from 12% to 16% through culturally-driven urban marketing strategy; launched Allen Iverson's debut shoe, The Question, as the fastest-selling basketball shoe in Reebok history; achieved 40-48% sell-through rates across multiple product launches within the first 30 days at retail.

Strengthened Timberland’s West Coast presence by shifting from retail-driven promotion to influencer-led experiences and media storytelling that centered the brand’s values as much as its product.

Results: 10M media impressions, 5% year-over-year sales growth in key West Coast retailers, and increased visibility across fashion and social justice communities.

Created “VW.i.p.,” a national experiential platform that offered multicultural consumers curated access to entertainment, events, and status moments—positioning Volkswagen as a host and cultural insider rather than a traditional advertiser.

Results: 3,275 test drives, 229M+ earned media impressions, a 92% favorable brand rating, and VW client recognition on the Event Marketer Dream Team.