Building cultural relevance and retail momentum on the U.S. West Coast.
Timberland — West Coast Market Expansion
Experience Design | Influencer Strategy
The Challenge
Timberland was a strong national brand but under-performing on the West Coast. The brand needed cultural credibility beyond footwear, along with visibility in fashion and social justice circles.
What We Rewired
- Retail-driven → influencer-led activation
- Advertising → experiential + media storytelling
- Product-first → purpose-forward brand voice
What We Built
We designed influencer-led experiences and media partnerships that centered Timberland’s values as much as its product. The work connected coastal events, fashion moments, and social justice narratives so West Coast audiences experienced Timberland as a cultural voice—not just a boot on a shelf.
What Changed
- 10M media impressions
- +5% YoY sales growth in key West Coast retailers
- Increased visibility across fashion and social justice communities
OS Lens
This work highlights how influence ecosystems can function as infrastructure for credibility, visibility, and market growth.
Services Provided:
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